FAQs - SocialMessage.co.za

For Supporters:

What is SocialMessage?

SocialMessage is a tool that lets a message be heard when you and your friends say it together.

What exactly am I agreeing to when I authorise my Facebook or Twitter account?

You’re allowing SocialMessage to share a single message on your behalf.  This is only the case when you click the button on the campaign page to support with Twitter, Facebook or Tumblr.  After the campaign is complete, we won’t post any additional messages.

Will you only post to my account, or to my friends’ accounts as well?

Just your SocialMessage feed.  We won’t spam your friend; that won’t be nice.

Wait, but why does the authorisation message say you need access to my friends list?

In order to calculate social reach for Facebook, we’ll need the “Friends list” permission.  We will never interact with your friends’ accounts, store their information, or post on their behalf.  We use that permission for the sole purpose of calculating social reach.

How is the social reach determined?

There’s no fancy math involved, it’s just the sum total of the friends and followers of a campaign’s supporters.  Many factors influence the reach of a social media campaign including the time of day a message is posted, the filtering algorithm of the platform (Facebook filters, Twitter and Tumblr currently do not), and how engaging the content may be.  If a post is heavily liked or retweeted for example, it’s reach could extend well beyond the initial audience.

What if I decide I no longer want to support a campaign?

You can always opt out of a specific campaign by returning to the campaign page and following the prompts.

For Campaign Organisers:

I’ve submitted my SocialMessage but it has not been approved yet. What’s up?

We typically approve campaigns on our free plan within 1-2 days.  For expedited approval use the Premier Option instead.

How much does it cost?

There is no charge to create or support a basic SocialMessage.  Details on our Premium Paid Option can be found here.

Can I use a link shortener for my URL?

SocialMessage gives you the option to shorten the url you submit to a “goo.gl” link, so don’t worry about shortening it before you submit it.  This is to optimise the 140 character limit of Twitter.

My message link isn’t going to be ready until closer to my campaign launch. Can I still submit a claim?

Yes!  You can edit the message link field at any time prior to your SocialMessage’s launch date.  For now, submit your campaign with a placeholder link.  You’ll be able to swap in the correct link later on.

What’s the advantage to choosing a larger supporter goal (like 500)?

It’s really just perception.  If you meet and exceed a higher goal, it may appear to be more of an accomplishment than exceeding a smaller one.  However, we encourage most organisers to start with a more modest goal (100 or 250) to allow them to gain some early momentum.  Keep in mind that the goal can be raised later.

How do I promote my SocialMessage?

Share the link to your campaign page with your friends and on social media and email as often as possible leading up to your campaign’s launch date.  You should also check out our handy guide for strategic promotion tips.

What if I don’t reach my supporter goal?

If you don’t recruit enough supporters by your campaign’s end date and time, your messages will not blast out.  Be sure to actively promote your campaign to build support!  Remember, you are allowed more supporters to support your campaign that what you have made your supporter goal, but not less.

I run a Facebook page for a brand or organisation. Can I support a SocialMessage campaign as my page?

No.  Because Facebook pages have likes instead of friends, they can’t directly back a SocialMessage campaign.  However, page admins can still post the link to a campaign on their organisation’s page and encourage fans to support it.

I want to embed the SocialMessage widget on my site. Can I have the code?

This is earmarked as a future development feature.  You can find the details here.

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